Free masterclass · For SMMA, marketing and AI agency owners

Win the client. Deliver the result. Keep the retainer.

How agencies win, deliver and keep clients: the playbook behind every stage of an agency, from where clients come from to how they renew, and the course that teaches each part.

Win the clientMarketplaces, audits, outreach, PPC call funnels, networking, speaking, RFPs and closing.
Deliver the resultThe four-stage client process, adverts that convert and a content engine built on one input.
Keep the retainerOnboarding that prevents churn and reports that prove the return every month.

David Tainsh · 20+ years running agencies — Free to watch

Watch: Build the Agency That Keeps Clients.

What the masterclass covers

Five parts, every stage of the agency.

Each play in the masterclass shows where it is taught in the course catalogue, so you know exactly where to go next.

01
Client acquisition and outreach
Getting retainer clients is the number one priority. Eleven plays across every model, from marketplace bids and free audits to RFPs and closing.
02
Service delivery and performance marketing
Deliver the ROI and churn stays low: the four-stage client process, the advert structure that converts, and a content engine built on one input.
03
Operations, scaling and automation
The tech stack, the automations and the hiring model that take you from solo practitioner to agency owner.
04
Pricing, packaging and legal
Price for margin from the very first offer: value ladders, package structures, fee models, niche selection and the contract process.
05
Client retention and account management
Onboarding that sets expectations, communication with boundaries, and reporting that proves the return.

Start with the model

Three agency models, three economies.

These are three separate businesses, not a ladder. Choose the model you want to run and build for it.

Low ticket

$80–$450

Per order

Average order around $250
Paid upfront, delivered in 48 hours
Clients found on marketplaces and local PPC

Mid range

$500–$5K

Per month

Client ad spend $1,500–$25,000
Part upfront, settled at month end
Clients found through free audits and strategy calls

High ticket

$5K–$100K

Per month in fees

Client ad spend $25K–$500K
Invoiced, with project managers
Clients found through PPC, events, speaking and RFPs

Match the channel to the ticket size. Nobody hires a $50K-a-month agency from a marketplace bid.

How the courses work

Every lesson ends with a finished asset.

Free or paid, every course is built the same way, so each lesson produces something you can use with a real client.

1
The strategy
Why it works and what good looks like, from 20+ years of running agencies.
2
The SOP
A step-by-step procedure that you or a contractor can follow every time.
3
The AI prompts
Claude prompt chains that turn the strategy into the real deliverable.

The Agency Brain: a Claude Project that holds your positioning, services and voice, so every prompt writes for your agency instead of a generic one.

Step 1 · Free

Seven free courses, one sales motion.

Find, meet, qualify, price, close and keep. Each course produces one finished asset, and they work for SMMA, SEO, PPC, web design, email, branding and AI agencies.

Find

Agency AI Niche & ICP Finder

You walk away with a scored niche and a clear ideal client profile.

FreeView course →

Find

Agency AI Cold Outreach Engine

You walk away with 20 personalised openers and a four-message sequence.

FreeView course →

Meet

Agency AI Client Audit Generator

You walk away with a branded audit report that books the call.

FreeView course →

Qualify

Agency AI Discovery Call Kit

You walk away with call prep, a question script and a note structure.

FreeView course →

Price

Agency AI Pricing and Packages Builder

You walk away with a three-tier retainer menu and the ROI case behind it.

FreeView course →

AI Agency Proposal Generator

Call transcript in, finished proposal out.

FreeView course →

Keep

Agency AI Client Report Generator

You walk away with a client-ready monthly report built from raw numbers.

FreeView course →

Steps 2 and 3

Templates, then the Agency Brain.

Ready-made adverts to win clients, then the AI foundation for packaging, pricing and delivering AI services.

Step 2 · Templates

Agency Social Media Advert Templates

Ready-made adverts by agency niche, built on the advert structure from the masterclass. Run them on any social platform.

~~$28~~ $12View course →

Step 2 · Templates

AI Agency Social Media Advertising Templates

Ready-made adverts for selling AI chatbots and workflow automations.

~~$37~~ $12View course →

Step 3 · The Agency Brain

AI Agency: Foundation Course

30 lectures, 8 sections and 12 downloads. Build your Agency Brain in Claude, then package, price and deliver AI services.

$47View course →

Step 4 · Flagship

The complete agency systems.

One for a marketing agency, one for an AI agency. Both come with lifetime access and free updates.

The complete build for a marketing agency

The Agency Blueprint v2

9 parts21 modules126 lessons

Most of the plays in the masterclass, taught in full. Every module is an asset factory: strategy, SOPs and AI prompts that produce the real deliverable, from foundation and offer through to high-ticket and niche playbooks.

$497View course →