Agency Blueprints, AI

Agency AI Pricing and Packages Builder

Create profitable packages and pricing systems for your agency using AI.
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David Tainsh
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Agency AI Pricing & Packages Builder
Course details
Lectures : 4
Level : Beginner
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Free course · For new and growing SMMA, marketing and AI agencies

By the end you know what your delivery costs — and what to charge for it.

Six prompts that turn an honest list of what you actually do each month into a true cost per client, three tiers with the boundaries written, and prices you can still defend in month four.

  • A cost, not a guessDelivery hours, tools and slack, worked out before any price is discussed.
  • Bands, not single figuresMargin shown at the bottom and the top, and a floor you set in advance.
  • A menu you can publishThree tiers, exclusions written, ROI case attached, objections already answered.

4 lessons · 42 minutes · 6 prompts · live demo — Free · lifetime access

Who this is for

New and growing agencies setting prices they can defend.

You do not need clients yet. Whether you are setting your first prices or checking the ones you already charge, the question is the same: does the number cover the work once everything you actually do is counted — and most owners have never sat down and found out.

  • 01
    Starting out with no clients yet

    Build your packages before you pitch, so your first price is costed rather than guessed — and you never have to walk it back later.

  • 02
    SMMA owners

    Flat monthly fees that made sense at two clients and have not been revisited since. The reactive work is what quietly changed.

  • 03
    Marketing and digital agencies

    Retainers where the scope has drifted for a year and nobody wants to have the conversation about it.

  • 04
    AI and automation agencies

    Selling something with no market rate to copy, so there is nothing to anchor against except your own delivery cost.

  • 05
    Freelancers going out on their own

    Never set an hourly figure, and not sure how to. The first prompt works one back from what you need to earn.

  • 06
    Anyone with a client who feels expensive

    You suspect one or two cost more than they pay. This turns that feeling into a number and then into a decision.

You do not need a spreadsheet, an accountant, a finance background or a competitor to copy. You need an honest list of what you do, or plan to do, each month.

What you walk away with

Eight things, from one honest service list.

All of it built on your own numbers rather than a worked example. The measure of this course is whether you could publish the menu on Monday and still defend every figure on it in month four.

  • A true monthly cost per client, including the tasks you have never counted
  • The one task quietly eating the most hours for the least visible value
  • An hourly figure for your own time, worked back from what you need to earn
  • Three tiers, with what is excluded written as sentences you can say out loud
  • Price bands with the margin shown at the bottom and the top
  • A floor you decided in advance rather than halfway through a negotiation
  • An ROI case per tier, with the arithmetic on the page and assumptions printed
  • Four prepared answers to the price objections, and a hostile read of the lot

Several people finish this and discover a current client is being served at a loss. That is uncomfortable, and it is worth more than anything else in the course.

Why the price stops working

It does not fail on day one. It fails in month four.

By then the onboarding is over, the reactive requests have settled into a rhythm, and you are doing four hours a month you never priced. Four things went wrong, and every one of them was decided before the first invoice.

  • ×
    You anchored on a competitor

    You cannot see their delivery cost, their team rates, their tool stack or how much of their work is automated. The number is the only visible part and the least informative.

  • ×
    You never counted the invisible work

    The onboarding drag, the reporting, the escalation call, and the thing you do every Friday out of habit. None of it is on your service list and all of it is on your calendar.

  • ×
    You wrote what was included, not what was not

    Everything unstated was included by implication. Scope creep is not a difficult client, it is a sentence nobody wrote.

  • ×
    You discounted at the first hesitation

    Ten per cent off, quickly, to keep things moving. You have now taught them the price was invented, and every conversation afterwards starts from the lower number.

Fix them in order: cost first, boundaries second, price third. It is duller than the alternative and it is why some agencies are still trading in year three.

The trap

A number you cannot explain gets discounted.

Not because the client is aggressive, but because under pressure the only lever available to you is the number itself. A price with visible arithmetic behind it has three other levers — scope, tier and timeline — and none of them cost you anything permanent.

The hoped-for number

  • Anchored on somebody else’s pricing page
  • Delivery cost worked out afterwards, or never
  • Everything included by implication
  • Margin discovered rather than chosen
  • Moved the first time somebody hesitates

The costed menu

  • Anchored on your own delivery hours
  • Cost known before any price is discussed
  • Exclusions written as plain sentences
  • Margin chosen on purpose and shown at both ends
  • Four objections answered before they arrive

The through-line

AI does the arithmetic. The honesty has to be yours.

The prompts can cost, tier, price and pressure-test. What they cannot do is know what you actually spend your month on — and everything that goes wrong with generated pricing goes wrong on the wrong side of that line.

  • 1
    You write the honest list

    Every task, including the twenty-minute call, the write-up afterwards, and the thing nobody asked for. If the list feels tedious it is probably right.

  • 2
    The prompts cost and structure

    Delivery hours task by task, deliberately pessimistic, with the slack allowance stated as a percentage rather than buried in a total.

  • 3
    Nothing gets invented

    If you have never set an hourly figure, the prompt asks what you need to earn and how many hours are genuinely billable, and works back. It does not guess one for you.

If the costing comes back comfortable, the list was the tidy version. That is the single most common way this goes wrong, and it is entirely fixable in ten minutes.

The framework

Six things a priced package has to have.

Miss any one and the menu fails somewhere you cannot see yet. Hold your current pricing against these six and count how many you could actually evidence today.

  • 1
    A real cost underneath

    Delivery hours, tools and slack, worked out before any price is set. Everything else on this list depends on it.

  • 2
    A named boundary

    What is deliberately excluded, written as a sentence you could read out on a call without sounding defensive.

  • 3
    A margin you chose

    A percentage decided on purpose, not one that fell out of a number you liked. This is what makes it a business rather than an expensive hobby.

  • 4
    An ROI case

    The fee tied to their money, with the arithmetic visible. It turns a price into a comparison, and comparisons are what get approved.

  • 5
    An obvious middle

    The tier you actually want sold, made the easiest choice by how the other two are built around it.

  • 6
    An answer to “why not cheaper”

    The four predictable objections, prepared in advance. Discounting under pressure is what happens when the answer was not ready.

Number two is the one that saves you the most money and takes the least time. Every unwritten boundary is one you will eventually defend in an email while doing the work for free.

What’s included

Every lesson comes with the prompts that build it.

The classes are short. The work happens in the prompt pack — a numbered SOP, the six prompts in order, and a note on what a good output actually looks like so you can tell when to run one again.

  • SOP
    A step table in the pack

    Seven numbered steps. Three are the arithmetic, four are what you say about it. Work down it and you have a menu.

  • AI
    Copy-paste prompts, in plain English

    No codes and no variables to install. Square brackets mark the few things only you can supply.

  • QA
    What good looks like

    A concrete standard for every prompt — including how to tell when a margin has come back healthier than the arithmetic justifies.

  • DEMO
    A real agency and a real buyer

    Apex AI’s full service list, and BrightTeeth Dental’s own numbers for the ROI case. Both untidy, both usable.

How the course runs

Three short lessons, then the whole chain run live.

Forty-two minutes of lessons, plus about an hour on your own numbers. That is the entire commitment, and it is the difference between a price you hope covers the work and one you know does.

Lesson one
Why agency pricing goes wrong

The six requirements, why you cannot price against a competitor, and the five places margin disappears. Eleven minutes.

Your evening
Write the honest list

Every task you do for a client in a month, including the six that nobody counts. Twenty minutes, and it is the whole input.

Lesson two
Cost it, then build the tiers

Prompts 01 and 02. A true monthly cost per client, and three tiers built from the middle outwards. Eleven minutes.

Lesson three
Price it and defend it

Prompts 03 to 06. Bands, ROI cases, the four objections, and a hostile read of the whole menu. Thirteen minutes.

Live demo
All six prompts, end to end

The full chain on Apex AI, from a blank service list to a costed middle tier. Six minutes.

The live demo

Watch a price fail on arithmetic rather than opinion.

Apex AI is two people with six clients, charging $1,500 a month flat because a competitor charged $1,800 and it felt safer to be under them. Nobody had ever added up what the work consumed. The moment three uncounted tasks go onto the list, the number stops working.

The agency

Two people, six clients

  • $1,500 a month, flat, for everybody
  • Hourly figure never set
  • Two clients that “feel expensive”

What was uncounted

Three tasks

  • The Friday check — twelve hours a month across six clients
  • Onboarding drag, first two months at double
  • Escalations: a phone call and an apology

The result

A middle tier that works

  • True cost lands above the old flat price
  • Middle tier banded around $2,400
  • Two clients to move or release

Is it for you

Agency owners who want the number, not the reassurance.

A good fit

  • You are setting your first prices, or are not certain the ones you charge cover the work
  • You will write the honest list rather than the website version
  • You want boundaries written down before the next client, not after
  • You can accept finding out a service, current or planned, would run at a loss
  • You will raise a price when the arithmetic says to

Not a fit

  • You want a benchmark of what other agencies charge
  • You want the AI to pick a number without you doing the costing
  • You are looking for a pricing psychology course
  • You will keep the price whatever the cost turns out to be
  • You want a full value ladder rather than one offer priced properly

What it costs

Nothing, and nothing attached to it.

Free

No card. Lifetime access, including anything added later.

4 lessons · 42 minutes · 6 prompts · prompt pack · demo pack

No upsell inside the lessons. There is a paid course this leads to, and it is mentioned once, at the end, after you already have a costed menu.

Quick answers

The questions people ask before starting.

I have never set an hourly rate. Can I still do this?

Yes, and the first prompt is written for exactly that. Tell it you do not have one and it asks what you need to earn a year and how many hours are genuinely billable, then works the figure back rather than inventing it.

Will it tell me what other agencies charge?

No, deliberately. You cannot see a competitor’s delivery cost, team rates or how much of their work is automated, so their number tells you nothing about whether it would work for you. The market is a sense-check at the end, not the method.

Which AI does this use?

Claude. The prompts are plain English with square brackets marking the few things only you can supply. Nothing to install, no account to connect, no spreadsheet to configure first.

How long does the costing actually take?

About twenty minutes to write the honest list, then the prompts do the arithmetic. The list is the tedious part and it is also the entire input — everything downstream is only as good as it is.

What if it says my current price is too low?

It very often does, and that is the point. The course covers what to do next: which clients to move, which to release, and how to raise a price when the arithmetic behind it is visible rather than asserted.

Is three tiers not a bit formulaic?

Three tiers is a structure. Three tiers with a deliberately designed middle is a decision aid, and the difference is entirely in how the outer two are built. Most menus fail because the middle was an accident.

Does this cover the whole value ladder?

No. This prices one offer properly, at three tiers. An entry product feeding a retainer feeding high-ticket work is a genuinely different piece of thinking, and it lives in the paid Agency Blueprint rather than here.

What exactly do I get?

Four lessons totalling forty-two minutes across 45 slides, six plain-English prompts, the prompt pack and SOP in PDF and Word, a worked agency with a full service list and a real buyer’s numbers, and lifetime access including anything added later.

Stop defending a number you cannot explain.

An honest list, the arithmetic underneath it, three tiers with the boundaries written — and a price you could still justify a year from now.

A Digital Plan · adigitalplan.com

Agency AI Pricing and Packages Builder
Is it really free?
Yes. No card is needed and you get lifetime access, including anything added later. A paid course is mentioned once, at the end, after you already have a costed menu.
I'm just starting out with no clients. Is this for me?
Yes. Build your packages before you pitch, so your first price is costed rather than guessed. The first prompt works out an hourly figure from what you need to earn a year, and you cost the work you plan to deliver. If you already have clients, the same steps check whether your current prices cover the work.
What will I have at the end?
A true monthly cost per client, three tiers with the exclusions written down, price bands with the margin shown at the bottom and top, a floor set in advance, an ROI case per tier, and prepared answers to four price objections.
What do I need to bring?
An honest list of everything you do, or plan to do, for a client in a month, including the tasks you never count. You do not need a spreadsheet, an accountant or a competitor's prices.
I have never set an hourly rate. Can I still do this?
Yes. The first prompt asks what you need to earn a year and how many hours are genuinely billable, then works the figure back rather than guessing one for you.
Will it tell me what other agencies charge?
No, deliberately. The pricing is built from your own delivery cost, and the market is only a sense-check at the end.
How long does it take?
The lessons total 42 minutes, plus about twenty minutes writing your honest list and around an hour on your own numbers.
Does it cover a full value ladder?
No. It prices one offer properly at three tiers. The full value ladder is covered in the paid Agency Blueprint.