The Agency Blue Print
Here is what the ‘Agency BluePrint’ contains:
…what you are about to learn how to do!
We want you to succeed. So we have created this blueprint in a way that you will be able to effectivily copy it over to your system and understand how each section is deployed.
The Initial Build
Agencies are set up in different ways to achieve different objectives. Here we look at what do you want from your agency.
Cash Flow and Product Creation
Most agencies don't work as they don't understand cash flow management. Here we show you how to create products which will keep you cash flow positive.
Lead Generation and Growth
The basics of lead generation and how to build sales funnels for your agency.
Client Acquisition on Social Media
Here we show you a strategy to get clients from social media and then apply it to all the different channels.
Relationship Based Selling
This is quite a broad spectrum of types of selling. From event speaking to ambassordor programs. This is where you get most of your large clients.
Online Market Places
From 'UpWork' To 'People Per Hour'. Here we show you how to get regular business from them.
The Science of Pitching
This is a methodology we have used thousands of times to secure big contracts.
Sales and Delivery Process
The process that you deliver projects is vital to ensure that you get paid and the customer gets want they want.
Step By Step:
Social Media Agency :
Social Media Marketing Agency step by step walkthrough showing you exactly how to go from 0 to £100k per month.
Step by Step:
Design Agency :
Design Agency step by step walkthrough showing you exactly how to go from 0 to £100k per month.
Step by Step:
PPC/SEO Agency step by step walkthrough showing you exactly how to go from 0 to £100k per month.
Questions And Answers:
Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!
This can be used for the majority of agencies working in the creative advertising sector. From ‘Social Media’ to ‘PPC’ and ‘Design’ companies.
Yes the only cost is the course fee. There are no upsells etc.
You need to buy in CRM sofware which you can get for less than $10 per month.
This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.
The courses are anything from 3 to 10 hours. The courses are split up into sections which range from 5 minute to 30 minutes videos so you don’t have to sit there and do the full course in one go.
Yes you will get a business invoice which you can use to write off against any tax bill you may have!
No all the courses are pre-recorded. You can go in at your leisure.
You have life time access and get any updates to the course you buy for free.
1.0 : The Initial Build
You need to ask yourself what you want from your agency so that then you can structure it accordingly. Here we look at the different types of agency so that you can decided what you want.
2.0 : Cash Flow and Product Creation
You need to understand how to cash flow your agency withouth bank over drafts etc. Here we look at how you create products which will cash flow the company while you pitch for bigger deals etc.
A "Value Sales Ladder' enables agencies to generate leads and then sell to them on a variety of levels. Deploying one will revolutionise your agency helping you get new clients with ease and monetise them in a multitude of ways.
You need to stop thinking of straight foward campaigns or design as your products. Here we look at a multitude of ways you can sell your skills and the reasons why you want to sell them in this way.
Step by step walkthrough as I show you how to set up WordPress and WooCommerce so that you can run an ecommerce store from it.
Also attached is a document with a list of plugins you need to secure WordPress.
3.0 : Lead Generation and Growth
This course is predominantly focused around in bound marketing. You will require a sales funnel to be able to convert the leads that are generated.
Here we look at the basics of building a sales funnel.
Live demo building out a sales funnel using 'Get Response'. Once you understand one CRM tool you really understand all of them as they are all pretty much the same.
4.0 : Client Acquisition On Social Media
After you watch this you should understand how to acquire customers via social media will probably realise why your previous attempts havent really worked!
How to acquire clients from LinkedIn. This doesn't involve adding a million people and then having them ignore your sales pitch first message!
This system will work quite quickly to start generating a healthy amount of leads which you can then convert to customers.
Facebook is one of the best platforms ever to generate customers. Here we show you how.
Instagram is a great tool to show case your skills and get clients.
Twitter requires a certain methodology to get clients and here we show you how to do it.
5.0 : Relationship. Based Selling
Relationship based selling is where you typically get your big clients from. In this video I break down the basics of how you do this.
Business networking is a really good way to build a network of contacts that will either buy services off you or refer business to you. Here we break down the basics.
Business referrals can be one of the best sources of constant leads. Here we look at how to set this up.
Strategic partnerships come in many forms and can really help you create a constant cash flow.
I hate speaking at live events thing is it can be amazing for getting customers.
Guest blogging is amazingly effective at lead generation and can continue producing years after the blog post was written.
This is where you can have a stall at an event and show off your products. This guide will help you generate money from doing these.
Ambassador programs is quite a wide remit covering non-executive directors to affiliates. These are all very good at bringing in big business.
Break down of how to set up each type of relationship based selling system.
6.0 : Online Market Places
Here I show you how to get business from sites like Upwork and People Per Hour.
7.0 : The Science Of Successful Pitching
If you want to win big deals you need to pitch in a structured way and that starts with writing a 'Product Requirements Document'. Here I show you how. and why you write it and how it fits into closing the deal.
Here I go through step by step on how to write out a proposal.
8.0 : Sales And Delivery Process
It is vital that you have a well defined delivery process. This ensures the customer gets what they want and you get paid. Here I show you a 3 part process that does just that.
Step By Step Walkthrough - Social Media Marketing Agency
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a social media marketing agency.
Here I show you how to create a product requirement document and a proposal for a social media campaign.
Step By Step Walkthrough - Design Agency
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a design agency.
Here I show you how to create a product requirement document and a proposal for a pitch for a design agency.
Step By Step Walkthrough - PPC/SEO Agency
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a PPC/SEO marketing agency.
Here I show you how to create a product requirement document and a proposal for a pitch for a PPC/SEO agency.