The Agency Blue Print
2.0 : Cash Flow and Product Creation
-
22.1 : Cash Flow the Basics
You need to understand how to cash flow your agency withouth bank over drafts etc. Here we look at how you create products which will cash flow the company while you pitch for bigger deals etc.
-
32.2 : Value Sales Ladders
A "Value Sales Ladder' enables agencies to generate leads and then sell to them on a variety of levels. Deploying one will revolutionise your agency helping you get new clients with ease and monetise them in a multitude of ways.
-
42.3 : Products
You need to stop thinking of straight foward campaigns or design as your products. Here we look at a multitude of ways you can sell your skills and the reasons why you want to sell them in this way.
-
52.4 : Setting Up WordPress and an Ecommerce Store
Step by step walkthrough as I show you how to set up WordPress and WooCommerce so that you can run an ecommerce store from it.
Also attached is a document with a list of plugins you need to secure WordPress.
-
62.5 : Mid Range 500 to 5000 Packages
Mid range products that cost from 500 to 5000. These are sold via the 'Lead Generation System'.
-
72.6 : Churn
Understanding churn is vital if you want to remain in business and grow your agency.
3.0 : Lead Generation and Growth
-
83.1 : Create A Sales Funnel
This course is predominantly focused around in bound marketing. You will require a sales funnel to be able to convert the leads that are generated.
Here we look at the basics of building a sales funnel.
-
93.2 : Building A Sales Funnel Demo
Live demo building out a sales funnel using 'Get Response'. Once you understand one CRM tool you really understand all of them as they are all pretty much the same.
-
103.3 : Lead Generation Systems
How to build a lead generation system that will generate you thousands of leads for mid to high ticket prices services
4.0 : Client Acquisition On Social Media
-
114.1 : Basic Social Media Strategy
After you watch this you should understand how to acquire customers via social media will probably realise why your previous attempts havent really worked!
-
124.2 : Acquiring Customers On LinkedIn
How to acquire clients from LinkedIn. This doesn't involve adding a million people and then having them ignore your sales pitch first message!
This system will work quite quickly to start generating a healthy amount of leads which you can then convert to customers.
-
134.3 : Acquiring Customers On Facebook
Facebook is one of the best platforms ever to generate customers. Here we show you how.
-
144.4: Acquiring Customers On Instagram
Instagram is a great tool to show case your skills and get clients.
-
154.5: Acquiring Customers On Twitter
Twitter requires a certain methodology to get clients and here we show you how to do it.
5.0 : Relationship. Based Selling
-
165.1 : The Basics
Relationship based selling is where you typically get your big clients from. In this video I break down the basics of how you do this.
-
17Relationship Based Selling Demo
Break down of how to set up each type of relationship based selling system.
-
18Presentation Blueprint
You need a presentation which you will give to audiences. If you use this blueprint you will generate high ticket value leads (5k plus per month customers).
I spent two years doing talks and earnt zero money from them until I realised how to do them and this works!
5.2 : Networking
5.3 : Referrals
5.4 : Strategic Partnerships
5.5 : Event Speaking
5.6 : Guest Blog
5.7 : Industry Events
5.8 : Ambassador Programs
5.9 : Social Media Influeners
6.0 : Online Market Places
7.0 : The Science Of Successful Pitching
-
357.1 : Create A Product Requirements Document
If you want to win big deals you need to pitch in a structured way and that starts with writing a 'Product Requirements Document'. Here I show you how. and why you write it and how it fits into closing the deal.
-
367.2 : Proposal
Here I go through step by step on how to write out a proposal.
-
377.3 : Proposal Breakdown
This is a a proposal I used to get a £27k affiliate platform build deal.
8.0 : Sales And Delivery Process
10.0 : Free Consultation/Strategy
11.0 : Content Creation
-
4111.1 : Hero Story Webinar
Hero story webinar. This type of webinar is high effective at generating clients.
-
4211.2 : Webinar Tutorials
Create tutorial webinars like this to help generate leads and get the leads booking in calls to talk to you.
-
4311.3 : Creating A Content Calendar
How to create content that your target audience will engage with.
-
4411.4 : Using Chat GTP To Discover What Your Target Audience Is Looking For.
How to use Chat GPT to generate lists of content that your audience is researching.
12.0 : Recruitment Strategy
13.0 : High Ticket Client Acquisition and Pitching
-
4613.1 : High Ticket Client Acquisition
This strategy is used to acquire high-ticket customers via PPC. This is typically for deal of over 10k per month.
-
4713.2 : PPC Keyword Analysis
Here I show you how to generate the keywords for your campaigns, assess if there is demand and evaluate what to pay per click.
-
4813.3 : Re-targeting Content
60% of your sales will come from leads being re-targeted. Here I show you what content to use and where to put it.
-
4913.4 : Meeting Schedule
This is a list of the meeting you will need to have to secure high ticket contracts. Here I show you how to prepare for them.
14.0 : Lead Generation Agencies
-
5014.1 : Lead Generation Agency Business
The fastest growth agency at the moment and excellent for entry level agency owners as it is the easiest for customer acquisition and service delivery.
-
5114.2 : Target Audience
Here I show you how to identify your target audience and assess which one you will make the most money from.
-
5214.3 : Revenue And Pricing
Here is how you evaluate how much you are going to charge your clients.
-
5314.4 : Customer Acquisition
Here I show you how to acquire customers via automation on social media and cold calling.
Step By Step
-
54Step 1 - Setting Up Your Website On WordPress
You need a website. Here I go through step by step how to set up on 'WordPress'.
-
55Step 2 : Setting Up Ecommerce
How to set up your ecommerce packages.
-
56Step 3 : How To Create A Hero Story Webinar
How to create a hero story webinar presentation.
-
57Step 4 : Webinar Tutorials
How to create webinar tutorials.
-
58Step 5 : Free Audit Step Up
Using a 'Free Website Audit' service will generate you hundreds of free inbound leads per day. Here I show you how to set this up.
-
59Step 6 : Setting Up Your Email Sequences.
Here I show you how to set up your email sequences to help you convert the leads generated from the 'Free Web Audits' on autopilot!
-
60Step 7 : Setting Up Relationship Marketing
The basics of setting up the relationship marketing systems.
-
61Step 8 : Setting Up The Free Consultation
Creating a 'Free Consultation/Strategy' call and how to make it a success.
-
62Step 9 : Preparing The Pitch and Follow Up
Preparing to pitch a client and the follow up.
-
63Step 10 : Onboarding and Contracts
Brief overview on onboarding clients and contracts.
Step By Step Walkthrough - Social Media Marketing Agency
-
64Setting Up the VSL, Lead Gen and Sales Funnel
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a social media marketing agency.
-
65Creating the P.R.D. and the Proposal (Social Media)
Here I show you how to create a product requirement document and a proposal for a social media campaign.
-
66Creating the Proposal.(Social Media)
Step by step walkthrough on how to write out an SMMA proposal.
Step By Step Walkthrough - Design Agency
-
67Setting Up the VSL, Lead Gen and Sales Funnel
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a design agency.
-
68Creating the P.R.D. (Design Agency)
How to write a PRD for a Design agency.
-
69Creating the Proposal (Design)
How to write out a proposal for a design agency.
Step By Step Walkthrough - PPC/SEO Agency
-
70Setting Up the VSL, Lead Gen and Sales Funnel
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a PPC/SEO marketing agency.
-
71Creating the P.R.D. (PPC/SEO Agency)
Here I show you how to create a product requirement document and a proposal for a pitch for a PPC/SEO agency.
-
72Creating a Propsoal (PPC/SEO Agency)
How to create a proposal for a PPC/SEO Agency