The Agency Blue Print
1.0 : The Initial Build
You need to ask yourself what you want from your agency so that then you can structure it accordingly. Here we look at the different types of agency so that you can decided what you want.
2.0 : Cash Flow and Product Creation
You need to understand how to cash flow your agency withouth bank over drafts etc. Here we look at how you create products which will cash flow the company while you pitch for bigger deals etc.
A "Value Sales Ladder' enables agencies to generate leads and then sell to them on a variety of levels. Deploying one will revolutionise your agency helping you get new clients with ease and monetise them in a multitude of ways.
You need to stop thinking of straight foward campaigns or design as your products. Here we look at a multitude of ways you can sell your skills and the reasons why you want to sell them in this way.
Step by step walkthrough as I show you how to set up WordPress and WooCommerce so that you can run an ecommerce store from it.
Also attached is a document with a list of plugins you need to secure WordPress.
Mid range products that cost from 500 to 5000. These are sold via the 'Lead Generation System'.
3.0 : Lead Generation and Growth
This course is predominantly focused around in bound marketing. You will require a sales funnel to be able to convert the leads that are generated.
Here we look at the basics of building a sales funnel.
Live demo building out a sales funnel using 'Get Response'. Once you understand one CRM tool you really understand all of them as they are all pretty much the same.
How to build a lead generation system that will generate you thousands of leads for mid to high ticket prices services
4.0 : Client Acquisition On Social Media
After you watch this you should understand how to acquire customers via social media will probably realise why your previous attempts havent really worked!
How to acquire clients from LinkedIn. This doesn't involve adding a million people and then having them ignore your sales pitch first message!
This system will work quite quickly to start generating a healthy amount of leads which you can then convert to customers.
Facebook is one of the best platforms ever to generate customers. Here we show you how.
Instagram is a great tool to show case your skills and get clients.
Twitter requires a certain methodology to get clients and here we show you how to do it.
5.0 : Relationship. Based Selling
Relationship based selling is where you typically get your big clients from. In this video I break down the basics of how you do this.
Business networking is a really good way to build a network of contacts that will either buy services off you or refer business to you. Here we break down the basics.
Business referrals can be one of the best sources of constant leads. Here we look at how to set this up.
Strategic partnerships come in many forms and can really help you create a constant cash flow.
I hate speaking at live events thing is it can be amazing for getting customers.
Guest blogging is amazingly effective at lead generation and can continue producing years after the blog post was written.
This is where you can have a stall at an event and show off your products. This guide will help you generate money from doing these.
Ambassador programs is quite a wide remit covering non-executive directors to affiliates. These are all very good at bringing in big business.
Break down of how to set up each type of relationship based selling system.
You need a presentation which you will give to audiences. If you use this blueprint you will generate high ticket value leads (5k plus per month customers).
I spent two years doing talks and earnt zero money from them until I realised how to do them and this works!
6.0 : Online Market Places
Here I show you how to get business from sites like Upwork and People Per Hour.
7.0 : The Science Of Successful Pitching
If you want to win big deals you need to pitch in a structured way and that starts with writing a 'Product Requirements Document'. Here I show you how. and why you write it and how it fits into closing the deal.
Here I go through step by step on how to write out a proposal.
8.0 : Sales And Delivery Process
It is vital that you have a well defined delivery process. This ensures the customer gets what they want and you get paid. Here I show you a 3 part process that does just that.
9.0 : Client Relationships
Here I go through the systems you need in place for onboarding and the process you need to do to ensure a smooth delivery of their service.
It is really important you get this right as you will need to keep the client engaged so that they are easy to work with and so that they understand how you are going to deliver their product.
Step By Step Walkthrough - Social Media Marketing Agency
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a social media marketing agency.
Here I show you how to create a product requirement document and a proposal for a social media campaign.
Step By Step Walkthrough - Design Agency
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a design agency.
Here I show you how to create a product requirement document and a proposal for a pitch for a design agency.
Step By Step Walkthrough - PPC/SEO Agency
This is a step by step tutorial showing you how to set up a value sales ladder, product range, lead generations system and sales funnel for a PPC/SEO marketing agency.
Here I show you how to create a product requirement document and a proposal for a pitch for a PPC/SEO agency.