Recover Your Abandoned Carts
A free course for online store owners, from beginner to expert: build one complete abandoned cart recovery flow this weekend, ...
Show more
Instructor
David Tainsh
Course details
Duration
:
51 minutes
Lectures
:
4
Level
:
Beginner
- Description
- Curriculum
- Reviews
Free course · For online store owners
Bring back the buyers who left their cart, with one complete recovery flow you build this weekend.
People add your products to their cart, reach checkout, and leave. This free course shows you how to build the flow that brings them back: three emails, one text message and the consent rules, all written from your own policies and real reviews. Write it on Saturday, switch it on by Sunday, and it works for you every day after.
- 3 emails that bring buyers backA reminder at 30 minutes, an answer to their doubt at 24 hours, and a last reminder at 48 hours.
- 1 text messageSent at 3 hours, only to people who agreed to texts, with a simple way to opt out.
- Consent done rightWho you can message under UK rules, and the rules that stop the flow the moment someone orders.
Watch: what the course covers, in under two and a half minutes.
Who this is for
Store owners losing buyers between the cart and the order.
A buyer who reached your cart was close to buying. They got distracted, saw the delivery charge, wanted to compare, or were not sure. Without a reminder, many never come back. A recovery flow reminds them, answers the doubt that stopped them, and makes it easy to finish.
- 01Stores with no cart recovery yet
Carts are left every day and nothing follows up. You build the whole flow from scratch, step by step.
- 02Stores using the platform default
One generic reminder, or a discount in the first email. You replace it with three messages that each do one job.
- 03Owners unsure about consent
Who you can email, who you can text, and what every message must include, set out plainly for UK rules.
- 04Owners starting with AI
Claude writes every message from your own policies, product facts and reviews, and never invents a claim or a quote.
- 05Freelancers and agencies
A repeatable cart flow for client stores, with the consent and test checklist built in.
For store owners from beginner to expert. No experience needed. Works with Shopify Email, Klaviyo, Omnisend, Mailchimp and most other email platforms.
Three lessons: one complete recovery flow
Each lesson builds on the file the one before it made.
Lesson 1 finds why your buyers leave. Lesson 2 writes the three emails that answer it. Lesson 3 adds the text message, the consent rules and the test, so the flow is ready to switch on.
Lesson 1 · How it works
How cart recovery works
- Browse, cart and checkout abandonment
- Six reasons buyers leave, and the message that answers each
- Who you can message, and the full flow
- You build
cart-reasons.md
Lesson 2 · Write 3 emails
Time and write the emails
- 30 minutes, 24 hours and 48 hours, one job each
- Real reviews and your returns policy, word for word
- The sum that decides whether to offer a discount
- You write the emails in
flow-cart.md
Lesson 3 · 1 SMS + consent
Finish the flow
- One text message at 3 hours, with consent
- The soft opt-in and the separate SMS tick box
- Exit rules, set-up and a real-cart test
- You finish
flow-cart.md
Then the live workshop: six prompts, run in one Claude conversation on your own store. Write it on Saturday, set it up and test it on Sunday.
What you walk away with
A cart recovery flow, ready to switch on.
Every fact in every message comes from your own policy, your product and your real reviews, so the flow never promises more than you deliver.
- cart-reasons.md: why your buyers leave, from their own questions
- flow-cart.md: the whole flow, written and ready to set up
- Email 1: the reminder, with the item and the cart link
- Email 2: the answer to their doubt, with reviews quoted exactly
- Email 3: the last reminder, with an incentive only if your margin allows
- One SMS, for customers who agreed to texts
- Consent, exit and frequency rules written into the flow
- A test checklist to run with a real cart before it goes live
Plus a plain-English glossary in every lesson: abandoned cart, trigger, flow, exit rule, PECR, soft opt-in, merge tag, gross margin and more.
Why cart flows underperform
The common cart flow gives away profit, or breaks the rules.
Each of these is easy to set up, and each one costs you money or trust.
- ×A discount in the first email
Buyers learn to leave carts on purpose and wait for the code. At a 40% margin, 10% off gives up a quarter of the profit on the order.
- ×One reminder, then nothing
A single “you left something behind” never answers the doubt that stopped the buyer.
- ×Texting people who never agreed to texts
Marketing texts need consent. Sending without it breaks UK rules and loses trust.
- ×Messages that keep coming after the order
No exit rule, so a buyer who has just paid gets told they left something behind.
None of this needs a bigger budget. It needs three good messages, one text and the right rules.
The flow
Four messages, each with one job.
The flow starts when a buyer leaves before paying, and stops the moment they order.
- 30mEmail 1 · the reminder
The item, a photo, the cart link, and your delivery and returns terms. No discount.
- 3hSMS · a short nudge
Only to people who agreed to marketing texts. Your store name, the cart link and how to opt out.
- 24hEmail 2 · answer the doubt
The top question or worry that stops your buyers, answered from your policy, with real reviews quoted exactly.
- 48hEmail 3 · the last reminder
The only message that may carry an incentive, and only if the sum shows your margin can carry it.
The through-line
Every message says only what your policy says.
Claude writes every email and the text from what you paste in: your delivery and returns policy, your product facts and your real reviews. It never adds a promise your policy does not make, and never writes a review.
- 1Your facts, pasted in
Customer questions, reviews, the delivery and returns policy, your gross margin and how you collect email and SMS consent.
- 2Claude writes the flow
Three emails, one SMS, the incentive decision worked out from your margin, and the consent and exit rules.
- 3You set it up and test it
Generic steps for any email platform, then a real cart, message by message, before you switch it on.
How the course runs
Three lessons of 10 to 20 minutes, then a live workshop.
Each lesson is fifteen slides built around diagrams and worked examples, with every term explained the first time it appears. Watch them in order: each lesson reads the file the one before it made.
Lesson 1
How Abandoned Cart Recovery Works
The three types of abandonment, six reasons buyers leave, how the store knows who to email, and the full flow with its consent branch.
Lesson 2
How to Time and Write 3 Cart Recovery Emails
The timing and job of each email, the six parts of a cart email, where each fact comes from, the discount sum, and three worked emails.
Lesson 3
How to Add 1 SMS and Handle Consent
The SMS at 3 hours, consent and the soft opt-in, exit and frequency rules, set-up and a real-cart test, and how to measure it.
Workshop
Live build: your complete cart flow
Six prompts from the SOP & AI Prompts pack, run in one Claude conversation on your own store.
Where to go next
One flow built here. All six in the full course.
Recover Your Abandoned Carts builds the cart flow. AI Email Automation Blueprint builds the rest: consent and segments, then the welcome, post-purchase, win-back, loyalty and re-permission flows, with a four-email cart flow.
- EMAI Email Automation Blueprint
Consent, sending, segments and all six lifecycle flows, plus copy, design, campaigns and measurement.
- FREEThe Buyer Intent Engine
Free. Your customers’ own words and the worries that stop them, ranked: the material for Email 2.
Is it for you
Store owners who want their abandoned carts working for them.
A good fit
- Your store is live and gets carts
- You use an email platform, or are ready to set one up
- You want a flow that protects your margin
- You want consent handled properly
- You learn best from diagrams and plain English
Not a fit
- You want a promised recovery rate
- You want to text people who never agreed to it
- You want AI to write reviews for your emails
- You want all six email flows in this course
- You want a step-by-step tutorial for one email platform
What it costs
Nothing. Enrol and start with Lesson 1.
Free
Lifetime access, including every update.
3 lessons · live workshop · about 51 minutes · SOP & AI Prompts pack with 6 prompts
No payment. Enrol and the lessons, the workshop and the prompt pack are yours.
Quick answers
The questions people ask before starting.
Is it really free?
Yes. Three lessons, the live workshop and the SOP & AI Prompts pack, with lifetime access and no payment.
Can I really do it in a weekend?
Yes. The SOP splits the work in two: write the messages on Saturday, then set the flow up and test it with a real cart on Sunday.
What do I need to have ready?
Your delivery and returns policy, recent customer questions, your reviews, your gross margin, and how you collect email and SMS consent at checkout.
Which email platform does it work with?
Most of them. Shopify Email, Klaviyo, Omnisend and Mailchimp all have an abandoned checkout trigger; the set-up steps are written to work in any of them.
Do I have to offer a discount?
No. Only the last email may carry an incentive, and the course shows you the sum that tells you whether your margin can afford one.
Is it legal to email people who left a cart?
Under UK rules, yes, with consent or under the soft opt-in when its conditions are met. Texts need separate consent. The course sets out each condition and points you to the ICO’s current guidance.
Which AI does it use?
Claude. The six workshop prompts run in one Claude conversation and write every message from your own policies and reviews.
What exactly do I get?
Three video lessons with fifteen-slide diagram decks, the live workshop, and a PDF SOP with all six prompts. You finish with two files: why your buyers leave, and the complete cart flow.
Bring back the buyers who left their cart.
Three emails, one text message and the consent rules, written from your own store — built this weekend in three short lessons and one workshop, free.
A Digital Plan · adigitalplan.com
Recover Your Abandoned Carts
-
1
Lesson 1 — How Abandoned Cart Recovery WorksHow a store wins back buyers who leave before paying. The lesson shows where buyers leave on the way to an order, and the three types of abandonment: browse, cart and checkout. You learn six reasons buyers leave, from a surprise delivery charge to comparing prices or simply being interrupted, and which message answers each one. It explains how the store knows who to email: only people who logged in or typed their email at checkout can be sent a cart message. You then see the full recovery flow: three emails and one SMS, their timings, the rules that stop the flow, and the consent check that decides who gets what. You finish by writing down why your own buyers leave, from your customers' questions and your delivery and returns policy. The result is cart-reasons.md. Terms explained include abandoned cart, trigger, flow, exit rule, PECR and soft opt-in.
-
2
Lesson 2 — How to Time and Write 3 Cart Recovery Emails
How to write the three emails that bring buyers back to their cart. Each email has one job: a reminder at 30 minutes, an answer to the buyer's doubt at 24 hours, and a last reminder at 48 hours. You learn the six parts of a cart email: subject line, preview text, product block, facts, button and footer. You also learn where each fact comes from: the cart itself, your delivery and returns policy, your reviews quoted word for word, and cart-reasons.md. The discount sum shows what an incentive really costs: the share of profit given up equals the discount % divided by your gross margin %. Only the third email may carry an incentive, and only if your margin allows it. Three worked emails for an example store show every part filled in. The result is the email section of flow-cart.md. Terms explained include preview text, merge tag, gross margin and incentive.
-
3
Lesson 3 — How to Add 1 SMS and Handle Consent
How to finish the flow with one text message and the consent rules that keep it legal. The SMS goes at 3 hours, only to people who agreed to marketing texts: short, with the store's name, the cart link and a simple way to opt out. You learn when you may send cart emails under UK rules, with consent or the soft opt-in and its four conditions, and why SMS needs its own separate tick box. The flow follows three rules before every message: stop the moment the person orders, send no more than one email a day, and remove anyone who unsubscribes at once. You then set the flow up in your email platform, test it with a real cart, message by message, and measure it by recovered orders, revenue, unsubscribes and spam complaints rather than opens. The result is the finished flow-cart.md. Terms explained include consent, direct marketing, UK GDPR, suppression list and spam complaint.
-
4
Live Workshop — Recover Your Abandoned Carts
The six prompts from the SOP & AI Prompts pack, run in order in one Claude conversation on your own customer questions, reviews and policies. They find why your buyers leave, write the reminder email, write the email that answers their doubt, write the final email and decide whether it carries an incentive, write the SMS, and assemble the full flow with its consent rules, exit rules and test checklist. Write it on Saturday, set it up and test it on Sunday, and you leave with cart-reasons.md and flow-cart.md, ready to switch on.
The SOP shows its example figures in £. Your own will be in your currency.
Please, login to leave a review