An introduction to the 'Amazing Social Media Sales Machine'.

I want you to see the strategy before we look at all the pieces indivudually then you will understand what we are trying to achieve and how we are going to do it.

You need to create avatars of your customers so that you can target them with the correct marketing message. Here I show you how to do that.

You need to understand fully how a customer buys and why. Here I show you how to get that information.

Every sale has to start somewere. Here is your first date.

There is a huge difference between the way a coffee is sold to you in comparison to a selling a car. Here I break down the differences and show you how to do the same with your product or service.

Creating an offer that people want to buy.

This is actually one of the most important videos you can watch. You need to understand what your process milestones are or you could lose 80% to 90% of your sales on your funnel.

This is very important to understanding for when it comes to targeting your audience on You Tube etc.

Breaking down what a clients requires before they will buy from you.

How to engage with your lead to make them a client.

Golden rule in selling.

You need to understand how to change the 'state' of an end user so that they will buy your products/services.

This is a concept I created during 2010 that enabled our conversions on SaaS leads to increase to 10% from 3% on free trial to full customer while also reducing customer support cost.

That same principal can be applied to any other industry including retail, coaching, consultancy etc.

It is highly effective for enabling rapid growth of a company.

The psychhology behing a sale and a step by step video showing you all the components you need to put into a sale funnel to get the leads to convert!

Right lets find where your dream customer is.

How to build a never ending lead generation machine!

Here I do a walkthough showing what content and email strategy is used for a lead generation system.

How to build a high converting landing page. Here I show you the psychology behind building a landing page and the components it contains.

A step by step guide on how to set up a simple lead generation system on Facebook using personas.

This is highly targetted and will generate very high conversion ratios that will produce a much higher return on investent than standard generic marketing.

Basic course on email marketing.

To create targeted marketing you need to understand tagging and segmentation.

A quick tour of 'Get Response' a highly popular email automation platform.

Here I go through the components of an email sequence and show you how to create them.

An overview of the content marketing system ecosystem.

The basics of re-targeting on social media.

All the content you product must fall into one of two categories 'Transactional or Informational Content'. Here I explain the difference between the two and show you how to create each type.

This is showing you how to re-target an end user to get maximum life time revenue from them. This is where 60% plus of your sales are made when combined with email.

One of the most powerful concepts when it comes to selling products is the 'Hero Story'.

Here I show you how to create a 'Hero Story' for your You Tube adverts, Webinars etc.

Content is created in a different way for each section of the sales funnel. 'Attraction' content has to be made in a way which is different from 'Engagement'. Here I go through and show you how. you have to create the content for you to be able to generate a stream of customers who are highly engaged and ready to buy!

This is one of the most important videos you can watch. The strategy used in this video is how you can turn loss making advertising campaigns around and  make money from them. 

Value sales ladders are a way to create a product line that increases in price as the value for the customer increases. This is highly effective when coupled with an inbound sales strategy.

Trip Wires, SLO and Splinter Offers

Influencer marketing is a regulated industry that can lead to heavy fines if you do it incorrectly. Here I go through the rules so you remain out of trouble!

How to assess which influencers to work with so that you can predict which ones will generate a return on your investment.

How to sign up influencers and get them promoting your products!

Lets look at how you can work with influencers and how they can generate revenue for you.

Now that you have worked through the lessons you should have a greater understanding of how we are going to get leads and convert them into customers.

Here I just do a brief recap and look at the content required to do this.

Here I go through the Facebook strategy before giving you a hands on demo of how to set it up.

Live demo showing how to set up the lead generation forms on Facebook and integrate them into your CRM.

How to set up your lead generation campaigns in Facebook,

When we move over to re-targeting this is part of the engagment period of the sales funnel. Here I show you how to set up the retargeting campaigns.

How to set up Facebook conversion events.

Here I go through the basic You Tube strategy.

How to set up re-marketing in Google Ad Manager for You Tube campaigns..

How to set up multiple pieces of video. content in the same campaign on You Tube.

Quick over view of the strategy on Instagram.

How to set up a basic Instagram campaign.

Instagram carousel ads are amazing for conversions. Here I show you how to set them up and how you need to structure your content to get amazing conversions.

Here I go through basic Twitter strategy and I talk about why I wouldn't bother buying paid advertising on Twitter.

I walkt you through step by step on how to set up a Reddit campaign and understanding the whole Reddit advertising system.

It is really important to understand how Reddit advertising works as Reddit can either be your greatest source of traffic or a complete nightmare!

Here I show you how to set up your Reddit profile so that you get free traffic.

Here I take you through step by step on how to set up a highly effective campaign in the Quora advertising manager.

Here I go throught the basic LinkedIn strategy. LinkedIn has a number of strategies due to the high pricing of advertising. Here I show you how people with small pockets can advertise sucessfully on LinkedIn!

How to set up campaigns and re-targeting in LinkedIn.

Here I show you what Pinterest is and the strategy you need to use to get customers.

How to get set up on Pinterest and how to generate customers for free!

Probably one of the. most important parts of ecommerce that you need to understand.

Knowing this bit inside out can double your net profit with zero extra work.

Basic assumptions for a high ticket product.

Here I break down the economic model for customer acquisition for high-ticket products.

Social media sales strategy for high ticket price items

How to engage with customers to sell them high ticket items

Lead generation for high ticket price items.

How to create a webinar to sell your products on autopilot!

The components required in your email sales funnel to sell high ticket products.

How to close high ticket sales.

Social media strategy for high ticket item sales.

Step by Step walkthrough on how to sell high ticket value products.

Basic assumptions regarding this business model.

The economic model which we will create for the customer acquisition.

An overview of how the strategy will work for subscription-based products.

The engagement period with the customer to get them to convert over to a subscription-based service.

Lead generation for subscription-based products.

How to create the perfect webinar to sell subscription-based products on auto pilot

The components and basic strategy needed for a subscription product based email sales funnel.

How to close a subscription-based sale.

Social media strategy for subscription-based products.

A step-by-step walk through showing how to set up the content, landing pages, email and social media adverts for a subscription-based product.

Also included in this lesson is a downable PDF blue print.

Basic assumptions of a low value ticket product.

The economic model for low ticket value products.

Strategy for selling low ticket value products.

Engagement period for low ticket value products.

Lead generation for low ticket value products

How to create a webinar to sell a low ticket value. item.

Email sales funnels for low ticket value products.

How to close sales for low ticket value products.

Social media operating strategy for low ticket value products.

Step by step walkthrough of the blueprint showing you how to sell low ticket priced products on social media.

Why Businesses Buy - Understanding why a business buys will make it easier to sell to them.

We now know why businesses buy so let look at the process they use to purchase and how you will fit into it.

Which social media platforms will we use for B2B?

Understanding what you really sell!

How to create social media adverts and webinars

Which leads are worth following up? Here we look at how to qualify leads and also disqualify people who aren't capable of being your customers.

The 'Circle Of Influence' are the people involved in the sale. These are the people who have to persuade to buy your products.

How to use free consultations to sell B2B.

Here I go through step by step how to set up and deploy the 'Amazing Social Media Sales Machine' for a SaaS platform. I start at the questions for the personas and show how they are created to then designing out the content strategy and how it is deployed.

This comes with a PDF with the strategy on which you can download.

Here I go through step by step how to set up the email flow from the plan into the email automation platform.

Here I go through a from start to finish of a protein powder retail store. Reason I have used this is that I want you to see how you create personas and sell the same product to multiple people.

Attached to this course is a PDF blueprint so you can see the complete strategy from start to finish.

Here I go through and show you step by step how to set up the emails.

Here I go through how to set up the an amazing social media sales system for a coaching company. We start by going through the personas and then looking at what content will be required. I then show how to set it up on social media and build out the email system.

Attached is a PDF with the blue print on which you can download.

Here I show you step by step how to set up the email automation.

I want you to understand why sales funnels typically don't make a decent ROI and how you can!