An introduction to the 'Amazing Social Media Sales Machine'.

I want you to see the strategy before we look at all the pieces indivudually then you will understand what we are trying to achieve and how we are going to do it.

You need to create avatars of your customers so that you can target them with the correct marketing message. Here I show you how to do that.

You need to understand fully how a customer buys and why. Here I show you how to get that information.

Every sale has to start somewere. Here is your first date.

There is a huge difference between the way a coffee is sold to you in comparison to a selling a car. Here I break down the differences and show you how to do the same with your product or service.

Creating an offer that people want to buy.

Breaking down what a clients requires before they will buy from you.

How to engage with your lead to make them a client.

Golden rule in selling.

You need to understand how to change the 'state' of an end user so that they will buy your products/services.

This is a concept I created during 2010 that enabled our conversions on SaaS leads to increase to 10% from 3% on free trial to full customer while also reducing customer support cost.

That same principal can be applied to any other industry including retail, coaching, consultancy etc.

It is highly effective for enabling rapid growth of a company.

The psychhology behing a sale and a step by step video showing you all the components you need to put into a sale funnel to get the leads to convert!

Right lets find where your dream customer is.

How to build a never ending lead generation machine!

Here I do a walkthough showing what content and email strategy is used for a lead generation system.

How to build a high converting landing page. Here I show you the psychology behind building a landing page and the components it contains.

A step by step guide on how to set up a simple lead generation system on Facebook using personas.

This is highly targetted and will generate very high conversion ratios that will produce a much higher return on investent than standard generic marketing.

Basic course on email marketing.

To create targeted marketing you need to understand tagging and segmentation.

A quick tour of 'Get Response' a highly popular email automation platform.

Here I go through the components of an email sequence and show you how to create them.

An overview of the content marketing system ecosystem.

The basics of re-targeting on social media.

Value sales ladders are a way to create a product line that increases in price as the value for the customer increases. This is highly effective when coupled with an inbound sales strategy.

Trip Wires, SLO and Splinter Offers

Now that you have worked through the lessons you should have a greater understanding of how we are going to get leads and convert them into customers.

Here I just do a brief recap and look at the content required to do this.

Here I go through the Facebook strategy before giving you a hands on demo of how to set it up.

Live demo showing how to set up the lead generation forms on Facebook and integrate them into your CRM.

How to set up your lead generation campaigns in Facebook,

When we move over to re-targeting this is part of the engagment period of the sales funnel. Here I show you how to set up the retargeting campaigns.

Here I go through the basic You Tube strategy.

How to set up re-marketing in Google Ad Manager for You Tube campaigns..

How to set up multiple pieces of video. content in the same campaign on You Tube.

Quick over view of the strategy on Instagram.

How to set up a basic Instagram campaign.

Instagram carousel ads are amazing for conversions. Here I show you how to set them up and how you need to structure your content to get amazing conversions.

Here I go through basic Twitter strategy and I talk about why I wouldn't bother buying paid advertising on Twitter.

I walkt you through step by step on how to set up a Reddit campaign and understanding the whole Reddit advertising system.

It is really important to understand how Reddit advertising works as Reddit can either be your greatest source of traffic or a complete nightmare!

Here I show you how to set up your Reddit profile so that you get free traffic.

Here I take you through step by step on how to set up a highly effective campaign in the Quora advertising manager.

Here I show you what Pinterest is and the strategy you need to use to get customers.

How to get set up on Pinterest and how to generate customers for free!

Here I go throught the basic LinkedIn strategy. LinkedIn has a number of strategies due to the high pricing of advertising. Here I show you how people with small pockets can advertise sucessfully on LinkedIn!

How to set up campaigns and re-targeting in LinkedIn.

Here I go through step by step how to set up and deploy the 'Amazing Social Media Sales Machine' for a SaaS platform. I start at the questions for the personas and show how they are created to then designing out the content strategy and how it is deployed.

This comes with a PDF with the strategy on which you can download.

Here I go through step by step how to set up the email flow from the plan into the email automation platform.

Here I go through a from start to finish of a protein powder retail store. Reason I have used this is that I want you to see how you create personas and sell the same product to multiple people.

Attached to this course is a PDF blueprint so you can see the complete strategy from start to finish.

Here I go through and show you step by step how to set up the emails.

Here I go through how to set up the an amazing social media sales system for a coaching company. We start by going through the personas and then looking at what content will be required. I then show how to set it up on social media and build out the email system.

Attached is a PDF with the blue print on which you can download.

Here I show you step by step how to set up the email automation.