The Amazing Social Media Sales Machine
The ‘Amazing Social Media Sales Machine’ is about to smash your sales into orbit!
Here is what you are about to learn…
We want you to succeed. So we have created this blueprint in a way that you will be able to effectivily copy it over to your system and understand how each section is deployed.
I want you to understand the strategy that we are going to use from the start so that then I can teach you how each component bolts in as we go through the course.
Identifying And Understanding Your Customer
Here I show you how to create customer avatars so that you know what your customers problems are and how to convert them into sales.
Stages Of A Sales
I want you to fully understand how a sales is made so that we can create your sales strategy.
Here I break down further how a sale is structured so that you undestand the elements we will need.
Lead Generation Systems
If you are going to be making massive sales on social media then you need a lead generation machine. Here I show you how to make one!
Email plays a vital part in sales. Here I show you step by step how to set it up.
You are going to need to prepare content and this is where I show you how to do it.
Here I show you a variety of sales system you can consider to use .
Now that you understand social media sales I want to now revisit the strategy so you can see how we are going to deploy it.
Facebook Operating Guide:
Step By Step walk throughout on how to set everything up on Facebook.
You Tube :
You Tube Operating Guide:
You Tube is the most profitable platform to generate customers. Here I give you a step by step walkthrough showing you how to set everything up.
LinkedIn Operating Guide:
LinkedIn is the premier B2B platform. It is also highly. expensive. Here I show you how anyone even with a small budget can operate profitably on it.
Questions And Answers:
Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!
This can be used for the majority of agencies working in the creative advertising sector. From ‘Social Media’ to ‘PPC’ and ‘Design’ companies.
Yes the only cost is the course fee. There are no upsells etc.
You need to buy in CRM sofware which you can get for less than $10 per month.
This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.
The courses are anything from 3 to 10 hours. The courses are split up into sections which range from 5 minute to 30 minutes videos so you don’t have to sit there and do the full course in one go.
Yes you will get a business invoice which you can use to write off against any tax bill you may have!
No all the courses are pre-recorded. You can go in at your leisure.
You have life time access and get any updates to the course you buy for free.
1.0 : Introduction and Strategy Overview
An introduction to the 'Amazing Social Media Sales Machine'.
I want you to see the strategy before we look at all the pieces indivudually then you will understand what we are trying to achieve and how we are going to do it.
2.0 : Indentifying And Understanding Your Customer
You need to create avatars of your customers so that you can target them with the correct marketing message. Here I show you how to do that.
You need to understand fully how a customer buys and why. Here I show you how to get that information.
3.0 : Stages Of A Sale
Every sale has to start somewere. Here is your first date.
There is a huge difference between the way a coffee is sold to you in comparison to a selling a car. Here I break down the differences and show you how to do the same with your product or service.
Creating an offer that people want to buy.
4.0 : Sale Structure
Breaking down what a clients requires before they will buy from you.
How to engage with your lead to make them a client.
Golden rule in selling.
You need to understand how to change the 'state' of an end user so that they will buy your products/services.
This is a concept I created during 2010 that enabled our conversions on SaaS leads to increase to 10% from 3% on free trial to full customer while also reducing customer support cost.
That same principal can be applied to any other industry including retail, coaching, consultancy etc.
It is highly effective for enabling rapid growth of a company.
The psychhology behing a sale and a step by step video showing you all the components you need to put into a sale funnel to get the leads to convert!
5.0 : Where It All Starts - Lead Generation
Right lets find where your dream customer is.
How to build a never ending lead generation machine!
Here I do a walkthough showing what content and email strategy is used for a lead generation system.
How to build a high converting landing page. Here I show you the psychology behind building a landing page and the components it contains.
A step by step guide on how to set up a simple lead generation system on Facebook using personas.
This is highly targetted and will generate very high conversion ratios that will produce a much higher return on investent than standard generic marketing.
6.0 : Email/CRM
Basic course on email marketing.
To create targeted marketing you need to understand tagging and segmentation.
A quick tour of 'Get Response' a highly popular email automation platform.
Here I go through the components of an email sequence and show you how to create them.
7.0 : Content Marketing
An overview of the content marketing system ecosystem.
The basics of re-targeting on social media.
8.0 : Sales Systems
Value sales ladders are a way to create a product line that increases in price as the value for the customer increases. This is highly effective when coupled with an inbound sales strategy.
Trip Wires, SLO and Splinter Offers
Amazing Social Media Sales Machine
Now that you have worked through the lessons you should have a greater understanding of how we are going to get leads and convert them into customers.
Here I just do a brief recap and look at the content required to do this.
Here I go through the Facebook strategy before giving you a hands on demo of how to set it up.
Live demo showing how to set up the lead generation forms on Facebook and integrate them into your CRM.
How to set up your lead generation campaigns in Facebook,
When we move over to re-targeting this is part of the engagment period of the sales funnel. Here I show you how to set up the retargeting campaigns.
Here I go through the basic You Tube strategy.
How to set up re-marketing in Google Ad Manager for You Tube campaigns..
How to set up multiple pieces of video. content in the same campaign on You Tube.
Quick over view of the strategy on Instagram.
How to set up a basic Instagram campaign.
Instagram carousel ads are amazing for conversions. Here I show you how to set them up and how you need to structure your content to get amazing conversions.
Here I go through basic Twitter strategy and I talk about why I wouldn't bother buying paid advertising on Twitter.
I walkt you through step by step on how to set up a Reddit campaign and understanding the whole Reddit advertising system.
It is really important to understand how Reddit advertising works as Reddit can either be your greatest source of traffic or a complete nightmare!
Here I show you how to set up your Reddit profile so that you get free traffic.
Here I take you through step by step on how to set up a highly effective campaign in the Quora advertising manager.
Here I show you what Pinterest is and the strategy you need to use to get customers.
How to get set up on Pinterest and how to generate customers for free!
Here I go throught the basic LinkedIn strategy. LinkedIn has a number of strategies due to the high pricing of advertising. Here I show you how people with small pockets can advertise sucessfully on LinkedIn!
How to set up campaigns and re-targeting in LinkedIn.
Case Study - SaaS Product
Here I go through step by step how to set up and deploy the 'Amazing Social Media Sales Machine' for a SaaS platform. I start at the questions for the personas and show how they are created to then designing out the content strategy and how it is deployed.
This comes with a PDF with the strategy on which you can download.
Here I go through step by step how to set up the email flow from the plan into the email automation platform.
Case Study - Retail Product
Here I go through a from start to finish of a protein powder retail store. Reason I have used this is that I want you to see how you create personas and sell the same product to multiple people.
Attached to this course is a PDF blueprint so you can see the complete strategy from start to finish.
Here I go through and show you step by step how to set up the emails.
Case Study - Coaching/Consultancy
Here I go through how to set up the an amazing social media sales system for a coaching company. We start by going through the personas and then looking at what content will be required. I then show how to set it up on social media and build out the email system.
Attached is a PDF with the blue print on which you can download.
Here I show you step by step how to set up the email automation.