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Email Mastery

email marketing course

Email Mastery is about to transform your companies email revenue!
Here is what you are about to learn…

How This Course Is Delivered

This course is structured to teach you how to sell to customers throughout the whole of their lifetime. From the initial lead to client to re-activation. The course starts by showing you how to identify with your customer and create a basic sales structure. Understanding why people buy your products is vital for content creation and conversion ratios so this is where we will start before progressing through the various stages of setting up an email system.  We then finish with live step by step demos which contains PDF of the strategy which you can take away and copy over to your system or if you are an agency over to a clients.

Section 1

Introduction to Email :

This is a basic introdution to email to get everyone familiar with the email ecosystem.

Section 2:

Email The Basics :

This is the foundation of your email marketing campaigns. I show you how to understand your customer and the basics of email automation.

Section 3:

The Lifecycle Of A Customer :

You need to understand how email fits in and supports the monetisation of the customer throughout their life cycle.

Section 4:

Reporting Metrics :

Here we look at what data you need to analyse to see if your email campaigns are working.

Section 5:

Effective Copyrighting and Content :

You need to understand how to engage with your audience and here I show you how to be effective with your copywriting.

Section 6:

Email Automation and Lead Generation :

Here I go through step by step showing you how to set up email automation on a live platform. I then show you how to set up a lead generation sytem.

Section 7:

Content Marketing :

You are going to need to prepare content and this is where I show you how to do it.

Section 8:

Email Optimisation :

Let get your system running to its optimum levels. Here I show you email optimisation.

Section 9:

Key Email Sequences :

There are key email sequences you need to have in place to fully monetise an end user. Here I go through each one for you.

Case Study:

SAS Sales CRM:

Step By Step walk through on how to set up the email sequences for a SAS Sales CRM. Complete with blueprint that you can copy over to your system.

Case Study:

Retail Product

Step By Step walk through on how to set up the email sequences for a retail product. Complete with blueprint that you can copy over to your system.

Case Study:

Coaching/Consultancy

Step By Step walk through on how to set up the email sequences for a coaching/consultancy business. Complete with blueprint that you can copy over to your system.

Questions And Answers:

Yes if you need anything I am available via email most of the time and at weekends. I want you to succeed so I am willing to be your co-pilot!

This can be used for the majority of agencies working in the creative advertising sector. From ‘Social Media’ to ‘PPC’ and ‘Design’ companies.

Yes the only cost is the course fee. There are no upsells etc.

You need to buy in CRM sofware which you can get for less than $10 per month.

This starts at the absolute beginning and works up so it really doesn’t matter what level you are to start with.

The courses are anything from 3 to 10 hours. The courses are split up into sections which range from 5 minute to 30 minutes videos so you don’t have to sit there and do the full course in one go.

Yes you will get a business invoice which you can use to write off against any tax bill you may have!

No all the courses are pre-recorded. You can go in at your leisure. 

You have life time access and get any updates to the course you buy for free.

1.0 : An Introdution To Email

1
1.1 : An Introduction To Email
2.41

A basic overview on email marketing and how you need to deploy it.

2.0 : Email The Basics

1
2.1 : Where it starts ‘Building A List’.
6.24

You need to build a list of email leads that grows on a daily basis. Here I show you how to do that.

2
2.2 : Personas, Tagging, Segmentation
4.54

Through tagging and segmentation you will be able to send targetted emails to people who want that content so they don't unsubscribe and are getting the content that they want to buy.

3
2.3 : Automation
20.54

Here I go through a popular email automation platform called 'Get Respone' and show you how to it works.

4
2.4 : Customer Journeys
4.41

Here we look at the customer journey and where email fits in.

3.0 : The Life Cycle Of A Customer

1
3.1 : Where Does Email Fit In?
4.41

Where does email fit in through out the life cycle of a customer?

2
3.2 : Personas
5.24

You need to create 'personas' of each user that you will be emailing to ensure your message is targetted. Here I show you how to create them.

3
3.3 : Persona State Change
9.20

You need to understand what knowledge the customer needs to become a buyer. This research will determine what content you send out which will in turn convert the lead to a buyer.

4.0 : What To Messure : Reporting Metrics

1
4.1 : Email Reporting Metrics
7.21

You need to understand what to messure so that you can assess how successful your campaigns are.

5.0 : Effective Copywriting and Content

1
5.2 : Effective Subject Lines
2.23

It is vital your email subject lines are effective or you won't get anywhere. Here is a quick brief on how to create subject lines that people will open.

2
5.1 : Effective Copyrighting
5.19

You need to be able to write copy that will convert customers. Here I show you the basics of how to write copy for the body of your emails.

6.0 : Email Automation

1
6.1 : Setting Up Email Automation Live Demo
18.40

Live demo of setting up an automated email sequence in 'Get Response'.

2
6.2 : Designing A Lead Generation System
19.56

How to design you content and email strategy for a lead generation system.

3
6.3 : Designing Landing Pages
5.05

The psychology and building blocks which are needed to create a high converting landing page.

8.0 : Optimisation

1
8.1 : Optimising Email Opens
3.45

Having problems with people not opening your emails? Here I show you how to optimise your email open rate.

2
8.2 : Optimising Email Body
3.34

Body not doing much? Here I show you ways to optimise the body content of your email to generate clicks, buys etc.

3
8.3 : Optimising Landing Pages
4.55

How to make your landing pages 10 times more effective!

9.0 : Key Email Sequences

1
9.1 : Welcome and Onboarding
11.57

The 'welcome and onboarding' email sequence is the most important one of all as this sets up all future email correspondance success rates. Get it wrong and people won't open your emails at a later date.

2
9.2 : Product Launch
5.54

How to launch a product via emai

3
9.3 : Upgrade Service Expansion
3.31

How to upgrade your current clients via email.

4
9.4 : Event Follow Up
7.24

How to create an email sequence while working on events to follow up the leads you generate.

5
9.5 : Retention
2.23

How to retain customers using email.

6
9.6 : Referral Advocacy
2.26

Get your customers out selling for you!

7
9.7 : Abandoned Cart
4.33

Abandonned cart email generate 36% of all sales. 26% of people who abandonned buy the same product else where. Here I show you how to get all of them buying from you.

8
9.8 : Reactivation Win Back
3.41

Need to win back your former customer? Do it with email and here is how.

Case Study - Complete Email Blueprints

1
SAS – Sales CRM
30.21

Complete step by step blue print on how to set up the email for a SAS solution. This strategy can be moved over and deployed to any other SAS Product. Included in this is a video tutorial and a PDF.

2
Retail Product – Protein Powder
27.59

Here I go through the setting up of the email sequences for a retail product namely protein powder. I have used this as an example as it is sold to 4 very different personas. I want you to see how you sell the same product to different people using different marketing messages.  Included in this is a video tutorial and a PDF.

3
Coaching/Consultancy – Personal Trainer
27.59

I have used a fitness training company for the example, although these strategies can be used for any coaching or consulting business. The reason I used fitness is I want to show how a fitness trainer can operate in multiple markets and have email selling to different people simultaneously.

In this class is a video tutorial and a PDF which the strategy on.

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