Pre-Course Set Up
As we do the course I want you to work alongside me so that then you actually know what you are doing. Here I show you how to prepare a spreadsheet that you will use throughout the course.
Section 1 : The Basics
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1.1: What is ‘Affilate Marketing’?
The basics of affiliate marketing showing what is it and how it works.
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1.2: Affiliate Marketing Terminology
From 'CPA' to 'cookies'. This is the terminology you need to understand to be able to talk 'affiliate marketing'.
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1.3: Affiliate Platform V Affiliate Network
Affiliate marketing operates through a 'platform'. Here we explain the difference between the two different platforns and explain what one you should use and why.
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1.4: Affiliate Platform Functions
Affiliates need tools to go to work. Here we explain what those tools are and how they are deployed.
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Section 1 : SWOT Analysis
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Section 1 : Affiliate Platform Demo : Cake
Here we look at the back end admin are of the affiliate platform 'Cake'.
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Section 1 : Amazon Affiliate Admin Demo
Amazon partners is one of the oldest and biggest affiliate programs in the world. Here we look at the affiliate admin area.
Section 2 : The Structure of a Sale
Affiliate program must have excellent conversion ratios or no-one will join them. Here we break down the structure of how a sale in made.
Here we break down the psychology behind a sale.
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2.3: Affiliate Marketing Product Placement
Here we look at how an affiliate program can enable you to sell from within a market as opposed to selling into it.
Here we look at how you build out sales funnels for different products and different affiliate types.
Section 3 : Setting Up the Affiliate Platform
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3.1: Setting Up the Basics
How to set up the basic structure of an affiliate program.
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3.2: Deciding What To Offier
Here we breakdown how you work out what to pay affiliates.
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3.3: Identifying Potential Affiliates
Here we show you how to identify potential affiliates
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3.4: Creating Sales Systems
Before you approach affiliates it is vital you have a sales system already in place which you can demo to them and teach them how to use it.
Section 4 : Recruiting Affiliates
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4.1: Recruiting Average Sized Affiliates
In this video tutorial we will show you how to recruit average sized affiliates and get them active.
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4.2: Recruiting Big Affiliates
How do you recruit 6 figure plus affiliates? Here is how you do it.
Here I show you a live demo on how to reruit affiliates.
There is also a spreadsheet attached that you need to use to collect the details.
Section 5 : Fraud Control
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Section 5 : Fraud Control
The affiliate industry is prone to fraud. Here we show you how to combat it.
Section 6 : For Agencies
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6.1: Where To Find Clients
This is for agencies showing them how to charge people for setting up and running their affiliate programs.
Here we show you how to bill clients for your services.
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6.3: How To Write A Proposal
Now you know how to find clients and what to charge them here we show you how to write a proposal to get their business.
Section 7 : How To Set Up An Affiliate Network
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7.1 : The Basics Of Setting Up An Affiliate Network and the Business Opportunity
Here we look at why you should set up an affiliate network and why you can make it a success.
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7.2 : How Does An Affiliate Network Make Money?
Here we look at how you can make money from running an affiliate network.
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7.3 : Types of Affiliate Network
Here we look at the various types of affiliate network and we look at the one you should focus on launching.
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7.4 : Affiliate Network Roll Out
Here I show you the road map for rolling out an affiliate network. Doing it this way will make it very easy for you to get clients and get it active.
Case Study - Bulk.com
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Bulk.com : How To Structure The Sale
Here we give you a hands on demostation on how you would structure the sale for the different types of Bulk.com affiliates.
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Bulk.com : Strategy Proposal
This is a proposal that you deliver to the client to show how you will roll out the affiliate program.
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Bulk.com : Features For The Affiliates
Here we look at what features you would have to create for an affiliate program like 'Bulk.com'.
Here we look at how you would set up the Bulk.com affilaite program in 'Cake' affiliate platform,
Case Study - Hargreaves Lansdown
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Hargreaves Lansdown: How To Structure The Sale
Here we give you a hands on demostation on how you would structure the sale for the different types of Hargreaves Lansdown affiliates.
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Hargreaves Lansdown: Strategy Proposal
This is a proposal that you deliver to the client to show how you will roll out the affiliate program.
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Hargreaves Lansdown: Features For The Affiliates
Here we look at what features affilaite would need in a lead generation based program.
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Hargreaves Lansdown : Deployment
Here we look at how you set up an affilaite program which is lead generation in an affilaite platform.
Case Study - Stripe.com
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Stripe.com: How To Structure The Sale
Here we give you a hands on demostation on how you would structure the sale for the different types of Stripe.com affiliates.
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Stripe.com: Strategy Proposal
This is a proposal that you deliver to the client to show how you will roll out the affiliate program.
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Stripe.com: Features For The Affiliates
Here we look at what features affiliates will need if you going to roll out an integration based affiliate program.
Case Study - Price Waterhouse Coopers
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Price Waterhouse Coopers : How To Structure The Sale
Here we give you a hands on demostation on how you would structure the sale for the different types of PWC affiliates.
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Price Waterhouse Coopers : Strategy Proposal
This is a proposal that you deliver to the client to show how you will roll out the affiliate program.